Corporate Video Planning and Research

- What was the brief set by the Admissions, Marketing and Engagement Manager?  -

The specific brief we were all set by our clients. these being the 'Admissions, Marketing and Engagement Managers' of our college, John Dack and Lotty Lanham, was to completely produce and make a promotional corporate video for a part of our college. This video was asked to suitable enough to potentially be posted on the sixth form's official website and social media platforms, as to fulfil the purpose of the video; specifically, in order to introduce a part of the college to potential new students and encourage them to look into enrolling at some point in their future.

- What is flexible / negotiable, and what is stated as essential? When are the deadlines? -

Within the brief, there were some parts of it asked of us to include which were a bit more flexible than others, as well as there of course being inclusions which were essential and we were told needed to be in the final video. For example, one thing we were asked to attempt to do by John and Lotty was to get as much footage of students taking part in lessons as we could without them wearing masks, as to not date the video once the Coronavirus pandemic ends, in turn allowing the college to use the video for a lot longer without needing to update or replace it too quickly. However, due to the rules and health concerns surrounding the virus and wearing masks in order to prevent it, it was understood between us that this would not be particularly easy, and so it would not be a massive issue if we were unable to due to students being uncomfortable with it for example. As for the essential features we were told to have in the video, we were asked to keep the video at a length of roughly ninety seconds long, as to not be too long to keep the attention of those who watching, making sure to include as much relevant information and footage of the college and its grounds in that amount of time as possible, as well as the deadlines which were set for us to have the project completed by, this being for us to have our first edit finished and ready to show them for feedback by the 11th of December that year.

- What video were you allocated / did you choose? -

When it came to our video in particular, we had a choice from a number of subjects to make our video revolve around before starting any kind of pre-production. Between the two of us, we quickly decided to decide on creating the 'Enhance' video - a programme the college runs for first years which involves them attending an extra class each week on their timetable of their choice.

- Who is the lead contact for your video and what is their official job title? -

Each pair had at least on lead contact for their video, typically being the person in the college who was a head of whatever subject they had to make the video revolve around. In our case, with our video being set to focus 'Enhance', our contact was a member of staff by the name of Simon, the deputy principal of the college.