Primary research is directly done by the researcher, as they are often looking for data to address their specific issue and not a general one. Instead of relying on data and results that have already been found and researched, primary research is technically 'owned' by them, as the data they need may not be able to be found online. Examples of this type of research includes interviews with others, online or physical surveys and focus groups all done in order to gather information directly from others. Personally, I have had to carry out primary research techniques a few times, for many different projects. The main version of primary research I have taken part in many times is a survey; whether that be filled with questions about parenting during lockdown in 2020, or a more simple set of questions relying on feedback related to a video project I have completed, these are often good, simplistic ways of gaining knowledge from a specific group of people, especially with the help of the internet.
2 - Secondary Research (Source)
This kind of research relies on using data and results that have already been gathered by previous researchers. These results could be found online or in a book for example, and is a much more cost and time effective type of research, but the results are often a lot more general and harder, if not impossible, to find for really specific questions. Very often, I have had to conduct secondary research, mostly in the case of looking for information related to a piece of college work which seems easiest and/or quickest to find the best details about online.
3 - Quantitative Research (Source)
Quantitative research is based on explaining whatever subject is being looked into using numbers and maths. This means by collecting numerical data, such as amounts of people who do or don't do something for example, and analysing that data. These pieces of data can be collected using any example of primary or secondary research tactics. In terms of the professional industry's uses of this type of research, things like ratings of television shows and how many people watched live, and the number of sales and profits made from sales of things like DVDs and CD units are quite common occurrences still to this day.
4 - Qualitative Research (Source)
Qualitative research relies on finding out why and/or how people act in the ways they do, providing in depth information about human behaviour. This type of research can also be done using any types of primary or secondary research methods. These are often the more 'open' type questions in things like surveys, leaving spaces for the person taking part to write in their own answers in a decent amount of depth, as opposed to simply selecting a pre-determined option given to them in the form of a box to tick for example.
5 - Data Gathering Agencies
The BARB (Broadcasters Audience Research Board) are an example of what is called a 'data gathering agency' in terms of the media section of the United Kingdom. These agencies are, as the name suggests, responsible for gathering results and data, specifically relating to a single subject, and, in the case of the BARB, are responsible for collecting "data that represent the viewing behaviour of the UK" when it comes to television programming and "delivering the UK's television audience measurement currency". Another notable place similar to the BARB would be the IMDB, or the 'Internet Movie Database', often used by people to look for details or reviews of media products they are interested in, due to it similarly being an "online database of information related to films, television programs, home videos, video games, and streaming content online – including cast, production crew and personal biographies, plot summaries, trivia, ratings, and fan and critical reviews". On top of these examples, their are many other agencies like these, also sometimes described as 'media research agencies' including the radio related 'RAJAR Ltd', (known as Radio Joint Audience Research), who are essentially the radio equal to the BARB, being responsible for "measuring radio audiences" in the UK.
6 - Market/Audience Research (Source)
This type of research is often done by businesses or companies, as it involves attempting to gather information about target markets or customers. These are often a combination of both qualitative research (including interviews) and quantitative research (like surveys with customers and looking into secondary data). When it comes to how it is used in the film industry, they could look into how much money a movie made, or the reviews it received after its release for example - both of these class as market/audience research.
7 - Production Research (Source)
This type of research is always needed when developing any new product, including in the film industry. This research is the type that finds data and information on how the product is made, and how it is made. Research like this can be done using primary and secondary research techniques.
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