Rebranding my UniLever Product

Original Audience:


The primary demographic of this product is mostly young men, between the ages of thirteen and twenty-one and being. In terms of the social grades from the lowest level of social status, up to the lower end of the middle class. As for the secondary demographic, it could be considered as men who are older than twenty-one years of age, perhaps even going up to their fifties, with people even from anything up to the upper middle class who do not bother with buying the expensive, posh branded deodorants because they simply enjoy Lynx's scents enough.
When it comes to the primary and secondary psycho-graphics, it seems to primarily target its product towards 'mainstreamers', with the secondary audience being targeted including 'strugglers' and 'succeeders'.


Upgraded Audience:


The new target audience I would like to primarily promote this product towards would be towards elderly men, with the secondary perhaps being elderly women as well. We will rebrand this product by having someone dressed as an Oldman (beard, bad posture, etc) talking to the youth about his stench. His young and hip grandsons will then educate him about the wonder that is Lynx and their never-ending library of lovely scents. The elderly man will refuse at first, but after some thinking will start using tons of the different scents available, attracting attention from men and women who he walks by. This ad will be done like this in order to attract attention from older people who may want to recapture their youth, or are simply looking for some deodorants to use and are not sure if they are too old for lynx now.