Advertising Documentary Questions:

1. The purpose of advertising

The purpose of advertising is to make the public first and foremost aware of the product or service that is being advertised, and to promote its benefits. In general though, advertising's purpose can just be described as sending a specific message to the company's target audience/market in whatever way the client decides to do so.


2. What is a target market?

The 'target market' of whatever is being advertised is the type of person who the product is mostly made for and so the advertisement is trying to intrigue primarily.


3. How does advertising work?

Advertising works by having a company's advertising campaign placed somewhere where the primary target market of the product/service would be most likely to see it, as well as with it being intriguing and memorable enough for whoever sees it to remember, making them more likely to consider that specific thing in the future.


4. What is reach?

The 'reach' of advertising refers to the amount of people who would potentially see the advertisement due to where it has been placed or played.


5. What is frequency?

The 'frequency' of advertising refers to the amount of times the people who see the ad are exposed to that same advertisement.


6. What sort of things does an ad agency spend its money on?

An advertising agency spends its money on multiple things that are important in order for their advertising to work effectively. Most notably, the usual split of the agency's money is that around ten to fifteen percent of the budget they have available for the campaign is spent designing and creating the campaign itself, with the remaining percentage being spent on actually promoting the advertisement, placing it in the media they want so it will be seen by the public.


7. How important In the USP?

The 'USP' of a product or service (meaning the unique selling point, unique selling proposition or unique strength proposition) is a very important inclusion in advertisements in order for them to be successful. The USP is what sets whatever is being advertised apart from anything else, and by expressing it, the advert can create an emotional need in the target audience for whatever is being shown in the ad.


8. Why might an ad campaign fail?

A company's advertising campaign can fail for many reasons, including if the ad is not placed or played in areas where their target market would see it, causing their reach to be too small, if the advertisement isn't played enough to make it memorable for the people who see it, if the ad campaign does not make the product/service's benefits well enough to appeal to the viewers, the USP isn't shown enough, etc...